Thank you very much for taking the time to vote in our E&I Logo Contest. 

In this survey, you will rate the 120 received logo submissions. Your assessments will help us identify the design that best reflects the identity, values, and spirit of the Institute for Entrepreneurship & Innovation (E&I) at WU Vienna. 

 Each logo will be shown on a separate page and rated across six criteria: 

• Overall Creativity
• Originality
• Aesthetics 
• Brand fit 
• Recognizability 
• Memorability

Please evaluate each logo in comparison to the other logos in this study, not necessarily to famous brand logos or general market benchmarks. Before you begin rating individual logos, you will receive an overview of all submissions. This is only to familiarize yourself with the range of designs; you will not rate them on the overview page. Please evaluate each logo independently and as objectively as possible. 

There are no right or wrong answers - we appreciate your honest judgment. The logos will appear in random order. The questionnaire will take approximately ½-1 hour to complete. You do not need to complete the questionnaire in one sitting. You can start at any time and save your progress, return to finish later and split the task into multiple sessions as you please. 

Chance to win: For your participation, you will enter a raffle to win 5x €100 upon completion of the survey.  

Your responses are treated confidentially and analyzed in aggregated form only; no individual ratings will be reported back to participants or designers. If you have any questions about the voting at any time, you can contact the research team at: stefan.bolzenius@wu.ac.at. 

Thank you again for your valuable contribution to shaping the future visual identity of E&I.

By clicking "Next" and proceeding to the beginning of the evaluation, you confirm that you:

• Have been informed about the purpose and procedure of this voting.
• Agree to participate voluntarily and may stop at any time without any disadvantages.