Welcome to the questionnaire!

This survey is conducted as a part of a bachelor’s thesis exploring the effect of advertising message types on different ad formats and how this combination affects the way people view the featured brands and the ads’ effectiveness. You will be presented with an advertisement featuring different brands and will be asked a set of closed-ended questions regarding your attitudes towards what you saw.

Your participation in this research is voluntary. You can interrupt the survey at any time. All responses are anonymous and no data will be used for purposes other than academic research.

Please only take part in the study if you are aged 18-29.

The survey will take approximately 5 minutes to complete.

Thank you for your time and participation!

P.S: This survey contains Karma to get free survey responses at SurveySwap.io