You are invited to participate in a Master's thesis research project conducted at the Department of Marketing, Vienna University of Economics and Business.
You are invited to take part in an academic study. You will be asked to read two short messages, created for marketing purposes, and answer a few questions after each one. There are no right or wrong answers — we are only interested in your personal impressions.

Your responses are anonymous and will be used for academic research purposes only. Participation is voluntary and you can stop at any time. If you have any questions about the study, feel free to contact Larisa Babushkina at h12340500@s.wu.ac.at.

By continuing, you consent to participate in the study.
Thank you very much for your time and insights!